To improve public health, not only can be achieved by relying on the role of government and practitioners from the fields of health, but also the role of strategic communication activities, especially as part of promotive and preventive efforts. Realizing the need to increase public awareness of the importance of health, mainly by changing the quality of life through strategic communications, Yayasan Cipta was established in 2008 to sustain donor assisted programs implemented by Johns Hopkins Bloomberg School of Public Health Center for Communication Programs.
Behavior change communication campaigns implemented to increase awareness, knowledge and understanding of the practices of Health
Community mobilization activities aimed to empower community members in organizing itself and identify a range of issues / problems and initiate activities in an effort to overcome the existing problems.
Advocacy is deployed to influence and motivate policy makers to support initiatives to better health services, as evidenced by an increase in the allocation of programs fund and environment which are interlinked.
Furthermore, Yayasan Cipta also has expertise in Social marketing, the application of marketing techniques to programs with social benefits such as the application of social research and results analysis for program planning