To improve public health, not only can be achieved by relying on the role of government and practitioners from the fields of health, but also the role of strategic communication activities, especially as part of promotive and preventive efforts. Realizing the need to increase public awareness of the importance of health, mainly by changing the quality of life through strategic communications, Yayasan Cipta was established in 2008 to sustain donor assisted programs implemented by Johns Hopkins Bloomberg School of Public Health Center for Communication Programs.
- Behavior change communication campaigns implemented to increase awareness, knowledge and understanding of the practices of Health
- Community mobilization activities aimed to empower community members in organizing itself and identify a range of issues / problems and initiate activities in an effort to overcome the existing problems.
- Advocacy is deployed to influence and motivate policy makers to support initiatives to better health services, as evidenced by an increase in the allocation of programs fund and environment which are interlinked.
- Furthermore, Yayasan Cipta also has expertise in Social marketing, the application of marketing techniques to programs with social benefits such as the application of social research and results analysis for program planning.
In carrying out the work, Yayasan Cipta collaborated with many partners such as the organizations or the international foundation and donor institutions, UN entities, governments, non-government organizations, private companies, industry, media and civil society.
Such as in the following activities:
Advance Family Planning (AFP) Initiative, which is funded by the Bill & Melinda Gates Foundation and the David and Lucile Packard Foundation. AFP consortium includes Johns Hopkins University Bloomberg School of Public Health, African Women’s Development Fund, Partners in Population and Development and Future Group International. Yayasan Cipta in this program has built partnerships with the multi sectors at national, province, district, sub-district and village level.
High Five program, which is funded by USAID. Yayasan Cipta in this program has built partnerships with the public sector, namely: Ministry of planning and development, Ministry of Health, Ministry of Interior, Ministry of Public Works with its structural-unit and private partners such as Yayasan Pundi Amal SCTV, Aqua-Danone, INOTEK, BIC, Academics (Universitas Indonesia, Universitas Trisakti, Surabaya Institute of Technology, Polytechnic of Health, and local and national media).
Improving Contraceptive Method Mix (ICMM), which is funded by USAID and DFAT. Yayasan Cipta is the implementer of the intervention components in the form of advocacy based data of family planning programs by using the AFP approach, while Center of Health Research Universitas Indonesia is implementer in the research component. Both components is coordinated by JHCCP. Yayasan Cipta in this program has built partnerships with the multi sectors at national, province, district, sub-district and village level.
INDII (Indonesia Infrastructure Initiative)
Public Diplomacy Program for water and sanitation conducted by the Australian Aid through the Indonesia Infrastructure Initiative (INDII) to the 43 Local Governments in Indonesia. Partnership in Public Diplomacy activities is wrapped around the MPW & PR, the Ministry of Finance, Bappenas, and junior high schools in the several Cities and Districts in Indonesia.
HWTS (Household Water Treatment and Storage)
Water and Sanitation Public Diplomacy Program Public Diplomacy Program for water and sanitation conducted by the Australian Aid through the Indonesia Infrastructure Initiative to the 43 Local Governments in Indonesia. Partnership in Public Diplomacy activities is wrapped around the MPW & PR, the Ministry of Finance, Bappenas, and junior high schools in the several Cities and Districts in Indonesia.
FP2020 (Family Planning 2020)This Project generated global commitments to make high-quality, voluntary family planning services, information, and supplies more available, acceptable, and affordable for an additional 120 million women and girls in the world’s poorest countries by 2020. FP2020 illustrates the growth of global, regional, and national interest in family planning, which is accompanied by increased financial commitments from global partners and domestic resources. FP2020 emphasizes the principle of increasing political commitment and country ownership in implementation.
The challenge posed by urban vulnerability is immense and is being compounded by rapid unplanned urbanisation, climate change and resource pressures. While the realisation that there is a fundamental shift in the landscape of crises to cities is no longer contested, aid actors are nonetheless grappling with the complexities of adapting their approaches to the urban context. The Preparedness and Resilience to address Urban Vulnerability (PRUV) Consortium aims to inform the pressing need to reshape how humanitarian action and development aid is undertaken in urban areas to address the challenge posed by urban vulnerability.